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... PPC Search Engine Advertising¦ How to Make Every AdSense Ad on the Google Network Pay You! Wouldn't it be great if every keyword in Google's entire inventory could be relevant to your site? Imagine that no matter what any person searched for, all of the ads that came up in the SERPs (Search Engine Result Pages) paid you whenever someone clicked on them. Sound good to you? That's great. I think it sounds pretty cool as well, so let's get busy making it happen for your web site. Here's a very much overlooked opportunity for AdSense users That opportunity is called Google Search and this is how it works: Tucked inside of your AdSense control panel is a section for creating a Google search box. Most AdSense users don't even pay attention to it, and that's a shame because hidden inside of that box is a lot of money that's wanting to be yours. When you add that search box to your web site you are creating an instant portal into Google's entire keyword inventory. Any time a visitor runs a Google search from your site, every resulting AdWord ad that appears on the SERPs is tagged back to you. That means that no matter which ads they click on, money goes in your pocket. Got that? What an amazing earning opportunity. By combining AdSense with the ... PPC Search Engine Advertising¦ How to Make Every AdSense Ad on the Google Network Pay You! Wouldn't it be great if every keyword in Google's entire inventory could be relevant to your site? Imagine that no matter what any person searched for, all of the ads that came up in the SERPs (Search Engine Result Pages) paid you whenever someone clicked on them. Sound good to you? That's great. I think it sounds pretty cool as well, so let's get busy making it happen for your web site. Here's a very much overlooked opportunity for AdSense users That opportunity is called Google Search and this is how it works: Tucked inside of your AdSense control panel is a section for creating a Google search box. Most AdSense users don't even pay attention to it, and that's a shame because hidden inside of that box is a lot of money that's wanting to be yours. When you add that search box to your web site you are creating an instant portal into Google's entire keyword inventory. Any time a visitor runs a Google search from your site, every resulting AdWord ad that appears on the SERPs is tagged back to you. That means that no matter which ads they click on, money goes in your pocket. Got that? What an amazing earning opportunity. By combining AdSense with the ...

... PPC Search Engine Advertising¦ Wheres the Best Place to Put Google Adsense Ads? Why, on your web pages of course. Ok, just kidding. The real question should be: "Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?" According to my best information, the answer to that question is: Yes. Google's own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough. When ads are placed in "content zones", rather than in "advertising zones", response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side. Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested. Google themselves has released some relevant information which is focused directly on increasing your Google AdSense response. You ... read their findings Here Of course, all of the studies in the world aren't worth a hill of beans if the findings don't work on your web site. That's why it is important to test, test and test again. Experiment with your Google AdSense placement and track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you'll be able to determine what works best for your particular site. But don't get complacent. What's working for you now might not work next month if you change your site design or content. One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing and a lot of trial and error. Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it's because blog readers realize that ad revenue is the only way that their favorite blogmaster can ...

... PPC Search Engine Advertising¦ Understanding Google AdSense Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord results. Website maintenance related to AdSense is very easy and requires very little effort. Webmasters need only to insert a Google generated java script into the web page or website template. Google's spider parses the AdServing website and serves ads that relate to the website's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The java script calls the ad from Google and will ensure that ads are served each time a visitor goes to the web page. Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitor's ads from being dynamically served on their websites. Google provides a wide variety of ad formats to match the most suitable option with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble the website's color scheme. Examples of how different ... various text boxes and color schemes appear on similarly themed sites can be viewed at: http://www.ring-tone-software.com (scroll to the bottom) http://www.ringtones-central.com (scroll to the bottom) or http://www.police-central.com (download left side) http://www.police-supplies.com (scroll to the bottom) Ads can be geo-targeted based on the visitor's location. Advertisements containing content in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are all available. Channels Google recently introduced channels, enhancing AdSense reporting. When a channel is selected Google modifies the java script to include additional tracking. The additional tracking information allows webmasters to track a variety of metrics across their sites. Channels can be used to measure performance on various domains, differences in revenue with various ad sizes, or placement. By assigning each group of pages to a specific channel and comparing results in custom channel reports webmasters can work at increasing their AdSense revenue. Optimizing Google determines the content of the ads that are shown, webmasters serious about earning revenue from Google AdSense can use the following guidelines to optimize their website and ensure that targeted and relevant ads are served. If Google's spider has not crawled the site and determined the nature of the content, public service ads may be served. Public service ads will not ...

... PPC Search Engine Advertising¦ How to Make More Money with Google AdSense Like any Google AdSense Publisher, you will want to increase your Google AdSense revenue. Your AdSense revenue depends on 3 factors: (1) the number of visitors to your site, (2) the number of visitor that clicks on the ads (Click Through Rate, or CTR), and (3) how well the ads pay (Cost Per Click, CPC). Get anyone of these factor to go up and you will earn more money from AdSense! Google AdSense Revenue= Traffic x CTR x CPC Fortunately you can control all of these variables. Increase your web site traffic There are many techniques to increase your web site traffic. I will list a few techniques here: Improve your search engine ranking. Basically, you get more traffic as your site get closer to the top (of any list including search engine result page) Add your site to directories. They are great way to build link popularity, as well as, get your site indexed in search engines. Add your site to search engines (not needed if you already did above) Advertise your site through other means Etc. Increase the Click Through Rate There are many techniques, I will list a few here: Make sure the ad is relevant. ... Google does most of this (Google AdSense will show ad according to the keywords on your page), you still have to optimize keywords and keyphrases on the your pages. Make sure the ad is visible (many people develop ad/banner blindess), so pay attention to your Google AdSense ad: placement- location of the ad on the page, i.e., top, bottom, side, integrated, etc. layout- leaderboard, banner, tower, etc. color scheme- standout color scheme, versus blend in color scheme. Use channel and data gathered to experiment with the above combinations to optimize the click through rate. Etc. In any case, never ever ask your visitor to click on the ads or do it yourself. This is against Google AdSense TOS and you will get thrown out of the program. Increase how well the Ads pay Your option will be limited with an established sites because you have to keep web pages relevant to the site theme, but you can create new sites to cater to more expensive keywords. You can do this by going to Google AdWords and see what advertiser are paying per click (you do not have to sign up to do this). For example, these are some words and recommended bid: Well, you get the idea. $1.56 ...

... PPC Search Engine Advertising¦ 10 Great Things NOT to Do with Google AdSense There is no question that you can make some good money with Google AdSense, but you're setting yourself up for disaster if you make any of these Top 10 mistakes! 1. Do not use fake information when opening your Google AdSense account. Google says that's a no-no and they will cut your account off and keep all the money you may have earned. Besides, trying to hide your true identity can cause serious problems with the I.R.S. or whoever your tax authority is. 2. Do not hack or modify Google AdSense code other than to change the parameters that Google authorizes you to change. Any attempt to bypass Google's built-in algorithms not only poses a danger to the integrity of the network, but it threatens the financial modle that Google operates under. You're not dealing with some Mom-and-Pop company here, and Google has the legal muscle and deep enough pockets to drag you through every court in the land if you damage their business with your hacking antics. 3. Keep AdSense ads off of your registration, confirmation, and all "thank you" pages. Don't ask me why you can't put your ads there. It makes sense to me that those would be wonderful locations. Google thinks otherwise, however, and doing so is ... hanging offense according to their Terms of Service. 4. Do not display AdSense ads and a competitor's ads (like Overture's) on the same page at the same time. That just makes plain good sense. Google doesn't demand 100% SITE loyalty from you, but they do insist that their own ads not be cluttered up by offerings from their competitors. 5. Don't "beg for clicks" or provide any incentive for clicking on your Google AdSense ads. This is a biggie and you see this rule violated all the time. Any of the "get paid to do stuff" sites that put Google ads in the member's control panels are walking the plank and they don't even realize it. Even those sites with the polite little messages asking you to "help keep my site running by clicking on our sponsor's ads" are asking to be cut off if those happen to be Google ads. 6. Never click on the ads running on your own site, even if you are genuinely interested in the product or service and are thinking of buying it! Nothing screams FRAUD louder than a webmaster running up his or her own click counts by happily clicking on ads fromtheir own site. The Google Gods can track this activity and it won't be long until you find yourself getting a goodbye note from their fraud team ...