Sales Copy Quickfix @ bvish.com

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... Web Copywriting¦ How To Test The Body Of Your Sales Copy For Weaknesses Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering. In this article, we are going to go over an effective way to test the body of your sales copy for weaknesses. If there are any, you will be able to pinpoint exactly where they are. Once you are able to identify the weaknesses in the body of your sales copy, then you will know where to make the necessary improvements and workout the weak areas of your sales copy. How It Works The only way to know if the body of your sales copy is weak is to test it. The conventional way of testing your sales copy is to have multiple copies and test them individually, or you can use software like split hit, which will divide your traffic up and send it to multiple sale copies at once. Eventually you will be able to determine which sales copy pulls more, but you won't know exactly where the weaknesses are in your other sales copies. Especially, if you have a long sales copy. Moreover, conventional ways of testing your sales copy will not identify where the weakness actually is, until now. A good sales copy will have ... links throughout the body of it, to display examples and ordering purposes. Since the links are already in the body of your sales copy, you can take advantage of them by tracking all of the links. Why? By tracking the links you will know what your visitors are clicking on and what they're not. By using this technique you will know precisely where your weak spots are, so all you'll have to do is tweak them. Applying It To The Body Of Your Sales Copy Applying this technique to the body of your sales copy is very simple, but first you will need to have a dependable tracking system. If you do not have a dependable tracking system, then I recommend that you use Adtrackz. Once you have a dependable tracking system, then you want to track every link on your sales copy. You want to have your links set up in a numerical order, such as, link 1, link 2, link 3, etc. That way you have your links set up in an organized fashion, making them easier to recognize. If you don't have this technique set up correctly, it won't do you any good, that's why your links need to be in numerical order. Let me give you an example, let's say that you are receiving clicks on your links in the ...

... Ecommerce Website Design¦ 5 Tips To Supercharge Your Website Sales Copy The art of turning website visitors into paying customers depends almost entirely on good sales copy. What is that? Simply put good sales copy is the content of your copy and presentation of your copy put together in such a way that it increases your visitor to sale conversion rate on a consistent basis. It's an ongoing process in which you will always try to beat your "control". Beating the control is marketing lingo for engaging in a never ending process of constant improvement to your sales copy in order to beat your last highest visitor to sale conversion rate. The more you practice this the more money you will make! This article will give you 5 quick tips to get you started in playing your own game of "beat the control" which in turn will put you on the road to higher sales conversion and more money in your pocket. Tip #1- Know your numbers I am always surprised when I speak with clients who wish to increase their sales from their websites and when I ask them how many visitors they are getting per month, how many sales per visitor, average unit of sale, etc they don't know. You must be able to measure results and that begins with knowing where you are at currently. Below are ... most important factors you need to be tracking... How many unique visitors do you get per month. This is not the same as "hits". Most hosting companies provide a stats package that you can log into and see how many unique visitors you get each month. If they don't I suggest switching to a hosting company that does. How many sales do you get per 100 visitors. This gives you your conversion rate in percent. The average according to shop.org is around 1.8-2% or roughly 2 sales for each 100 visitors. I have found that this number can be dramatically improved by making even the smallest changes to your website copy and or layout. What is your average sale price. Take all your online sales each month add them up then divide by the number of sales. Tip #2- Move the big guns up to the front. Statistics show that you have about 10 seconds to entice a website visitor to go deeper into your site before they click the back button and forget you ever existed. Remember that your online prospects are looking for information to solve their problem and if they don't see anything on your homepage immediately upon arriving that leads them to believe that you understand their problem you lose. You must greet your visitors with a large headline that says something to the effect ...

... Web Copywriting¦ Writing Effective Sales Copy Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words. Marketing gurus learned long ago that it's the words salespeople speak and ads present which are critical to the decision to buy or not to buy. So how can you be sure that they copy on your site, in your sales material, and in your promotions is effective? You have two choices: 1) Hire a professional copywriter 2) Do It Yourself In order to keep expenses low, most home-based businesses prefer the second option. If you do as well, you should follow these simple guidelines: 1) AIDA AIDA is an acronym which stands for Attention, Internet, Desire, and Action. This is essentially an outline for how to effectively write your sales copy. First, you must grab your audience's attention by using exciting headlines, shocking statistics, or surprising facts, such as in the examples below: "Learn the Secrets of Becoming a Millionaire" "In less than 5 seconds, your audience has developed its first impression of you." "Seventy-five percent of people would quit their jobs and work from home if the right opportunity arose." Next, you need to make them interested in your ... . Personal stories of success and lists of benefits can all help you do this. Near the end, you should begin working on building their desire for your product by stressing what specifically your product can do for them. Finally, you should end all of your copy with a call to action. What this means is that you tell the reader what they need to to do next in order to get your product: click here to order, visit our web site today, call now, etc. When you apply AIDA, you are carefully luring your audience in and guiding them towards the action you want. 2) Audience Appeals All sales and marketing writing is meant to be persuasive and to change the minds of potential buyers. Most advertisers today understand this; therefore, they employ Aristotle's three audience appeals. Aristotle, one of ancient Greece's greatest minds, identified these appeals which were being used by speakers of his time. These three appeals are ethos, logos, and pathos. Ethos appeals are based on ethics and reputation. For example, using celebrity endorsements, building your credibility, or citing expert testimony. Logos appeals are based on logic. These types of appeals use facts, statistics, and evidence to persuade audiences. Pathos appeals are based on emotion. These type of appeals include the faces of ...

... Sales Coaching¦ Sales Copy Tips Writing good sales copy is not an art, it is a science. There is no reason to get creative here. You want to follow the formula that has been proven to work. Nevertheless, I am always surprised at how many sales letters on the internet can be improved upon. Here are a list of some helpful tips when writing your own sales copy: Make your Unique Selling Point (USP) very clear. Separate yourself from your competition. What is it that makes your product stand out from the other's? Transfer Ownership. Your sales copy should make your reader imagine they have already bought your product. Use the word "you" often. Such as "you need", "your results", "you will achieve", "you will feel" etc. This way they'll already become emotionally attached before they buy. This is precisely why people who sell products at online auctions start their bids extremely low. Once someone has placed a bid they imagine they own the product and are more likely to participate in a bidding war. Turn your sales copy into a story. This will draw them in without them even noticing you are selling them something. They'll already be interested when they get to your sales pitch. Create Urgency. Make sure you ... your reader that they are getting a bargain. Tell them the usual price you sell your product for is $99. Then tell them if they order today they can buy it for $69.95. Direct your attention grabbing headline to a specific target audience. Your readers will feel important that belong to a select group of people who buy your product. For example; "New Teachers! Discover the Simple Strategies You Can Use Right Now to End Discipline Problems Forever!" Tell your reader how fast they can receive your product or service. Their buying decision may be based on how fast they can receive your product. They may need it by a certain deadline. Sell with BENEFITS. A benefit is not what the product does, a benefit is something the product does for you. Use bullets to highlight your product or services benefits. Benefits are the key to selling anything; make them standout in your copy. You can use dots, dashes, or circles to highlight them. Completely remove the risk of purchasing your product. Give a money back guarantee that surpasses a normal one. Instead of the normal timed guarantee, give them extra back. Tell them they can keep the free bonuses or give them an extra long guarantee such as a one-year guarantee, or even a lifetime guarantee. Create added value ...

... Sales Coaching¦ Nine Keys to Make your Sales Copy Convincing Would you pay $12,500 to discover the keys to great sales copy? Maybe not, but Brian Keith Voiles did. And he put it to use for Fortune 500 Companies. You may not have that kind of promotion money, so here are the nine keys for FREE. Be sure you cover all of them in the right order. 1. Attention Write a headline that grabs your reader by the collar. Fear or curiosity are good places to start. For example, "Avoid a beginner's mistakes in ad copy, and yield 30 times your sales in just 4 months." 2. Interest List the five or so top benefits of your product or service. Acknowledge your target market's problem while you show them the solution. Show them that you've been where they are and you can help them. 3. Credibility Mention your clients or buyers as referrals. Let your prospective buyers know others have benefited from you and your products. 4. Prove Include testimonials with full names, cities, and today either a web site or email address. These people are your greatest sales force, because new visitors or readers don't quite trust you, and will listen to the opinion of well-known opinion makers and satisfied customers. 5. Believable Give ... full contact information on your Web site or in your product. Make it easy to buy with no hassles. Let your visitors know why they should trust you. 6. Scarcity Have limited offers, special time sensitive sales, and discounts on a few products each month to show a limited quantity at this special price. 7. Action Ask for the sale. On my Web site, I use words like "Ready to buy now? Click here to order." More sophisticated sites use lines with links in them that change color. While this is streamlined, maybe your "newbies" aren't that Internet savvy. 8. Warn Let your audience know the pain and suffering they will experience if they don't use you or your product. Without Web site makeover coaching, your site may be attractive, but will it do what you want-create lifelong various streams of income? Without bookcoaching, your idea may die and you won't be able to do what every author wants-to share your unique wisdom and benefit thousands of others. 9. Now Tell your audience why they should buy right now. Will they save money? Time? Avoid unpleasant things? Make their life so much better? Using these nine keys for convincing sales copy has catapulted my business success, and can do the same for you-even if it is free ...