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... Web Copywriting¦ Killer Ad Copy Not everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should problably remain in the hands of those who can craft it well. Words have power.They can make you laugh, cry experience great joy, provide encouragement or they can destroy your confidence. They need to be used very carefully. You can compell people to take an action you want through the power of your words. When writing sales copy, you need to consider what response or action you want your reader to take. To do this you need to talk to your reader on a personal level, get them emotionally involved in and draw them in through the power of your words. Paint a picture of what your product or service will do for them and then anticipate and answer all of their questions ... Web Copywriting¦ Killer Ad Copy Not everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should problably remain in the hands of those who can craft it well. Words have power.They can make you laugh, cry experience great joy, provide encouragement or they can destroy your confidence. They need to be used very carefully. You can compell people to take an action you want through the power of your words. When writing sales copy, you need to consider what response or action you want your reader to take. To do this you need to talk to your reader on a personal level, get them emotionally involved in and draw them in through the power of your words. Paint a picture of what your product or service will do for them and then anticipate and answer all of their questions ... doubts before they have a chance raise them. Many books on copywriting have been written. They can guide you and teach you to be a better writer than you are now- mostly by getting you to avoid making a gross faux pas thereby making your ad copy acceptable or passible. For the most part, however, if you are not a good writer, you probably never will be. You can face this reality in one of two ways. You can tear your hair out and expend valuable time and energy trying to do what you cannot or you can get help- not book help- professional help from someone with the know how, expertise,experience and the talent to write compelling, effective ad copy. Good sales letters can mean the difference between making sales or not making them. They are critical to the growth of any business. They are an absolute MUST ...

... Sales Training¦ How To Write A Killer Sales Letter I sit down and look at my notebook. Then, I put myself into the 'zone'. That's how I start to write web copy that sells. Whether you agree with me or not, your web copy will determine whether your product's going to sell online or not. Simple reason. In an offline sales pitch or presentation, you get to interact with your prospect. You get to touch him. He gets to see you personally. But not online. No, no, no. It all depends on the words on your site. See how powerful words are? I'm not saying I'm a guru at web copy. There are many other copywriters who are far better than me. Many. But I've written my own web copy and it's selling. And at the same time, I've been hired to ... for others. Keep on reading on how I write killer web copy and you can pick up any of the tips. The first part to write a copy, you MUST be in the 'zone'. What the heck is the 'zone'? The 'zone' is like? the mood. You see, writing a great copy is like an artist painting a beautiful picture. When you are in the 'zone', your hand can't stop typing and your mind keeps on coming up with amazing ideas to write. Like, I'm in the 'zone' when I write this article. How to be in the 'zone'? I'm not sure how you can achieve that, but for me, I put in a lot of passion to write a killer copy and I look into the future to see how this copy will sell like crazy. That's how I get into the 'zone ... . Once you are in the zone, keep on writing. Don't stop. Even though, you know you are writing wrong grammar or putting in weird ideas. Just keep on writing. Then, after it's finished, read it all over again. This time, you'll pick up the mistakes and you'll add in more ideas. Continue doing this until you are satisfied with your work. Finally, edit your work. When you start your copy, your headline is one of the most important parts of the copy. Some copy writers write tons of headlines before they start. For me, I'll write about 5 headlines and read it over several times. Then, I'll pick the best and fine tune it at least 5-10 times before I decide to use it. One more part of writing copy; don't feel bad 'borrowing' some ideas from successful copy you've seen. Get ...

... Web Copywriting¦ Write Hard-Hitting Headlines With Magic Words That Sell Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out.... TOP 9 POINTS TO FOLLOW: 1. Stress on ADVANTAGE, RESULT, BENEFIT, PLEASURE, or VALUE 2. EMOTIONAL headlines that make people excited, scared or curious yield BETTER results 3. Your headline must be BELIEVABLE 4. Grab your customer's attention- set the TONE of the offer 5. Your customer should be able to FIND what he is looking for in your headline 6. Put your headline in QUOTATION marks. Studies show a headline attracts 28% MORE attention in quotes. 7. Begin each word in your headline with CAPITALS. 8. Headlines should ideally be within 35 ... Web Copywriting¦ Write Hard-Hitting Headlines With Magic Words That Sell Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out.... TOP 9 POINTS TO FOLLOW: 1. Stress on ADVANTAGE, RESULT, BENEFIT, PLEASURE, or VALUE 2. EMOTIONAL headlines that make people excited, scared or curious yield BETTER results 3. Your headline must be BELIEVABLE 4. Grab your customer's attention- set the TONE of the offer 5. Your customer should be able to FIND what he is looking for in your headline 6. Put your headline in QUOTATION marks. Studies show a headline attracts 28% MORE attention in quotes. 7. Begin each word in your headline with CAPITALS. 8. Headlines should ideally be within 35 ... 40 words. 9. Your headlines should be in ACTIVE VOICE. Things to Avoid: 1. Using the word "Cheap" in a headline or sales copy is not advisable. Instead of "Cheap" use "Rock Bottom Price", "Inexpensive" or "Incredible Low Price" etc. 2. DON'T USE ALL CAPITAL LETTERS 3. Don't use excessive punctuation!!!!!!!! 4. Don't try to get "everyone's" attention with the headline.- PRACTICE "target marketing" 5. Don't start a headline with a VERB. Use these magic words in your headlines to attract attention immediately: YOU YOUR FREE BONUS GUARANTEE PROVEN RESULTS RISK-FREE EXCLUSIVE AMAZING SENSATIONAL BREAKTHROUGH SECRETS URGENT AT LAST FINALLY JUST ARRIVED ITS HERE LATEST FIRST NEW DISCOVER REVEALED MASTER LAST CHANCE HURRY NOW LIMITED OFFER PROFIT MONEY MORE BETTER HIDDEN REWARDS FAST WANTED YES Ipsita Mukherjee is a ...

... advertising success is connecting with your prospects one-to-one. If you look at your own buying behavior you will realize that you buy from people that you connect with, people you trust. You feel good when you buy product that you could have purchased from hundreds of different individuals from someone you have gotten to know. Most individuals make their buying decisions the same way, except the rare exceptions who just shop for the cheapest price! Start your killer copy with an emotion-packed opening statement that will get the attention of your prospects. The Headline The headline should be a benefit, a powerful promise. You my ask a provocative question. It should also solve a problem. Start your letter with a compelling, benefit-driven headline. Prospects will decide to continue reading by the headline. If your headline fails to capture their attention and keep them engaged, your letter will quickly end up in the ... Web Copywriting¦ How To Write An Effective Ad A letter or postcard allows you to "talk" one-on-one to your prospect. That means you should use "I" and "me" and "you" in your sales letter. Don't use the corporate sounding "we". Remember just one person is reading your letter or postcard at once. So don't write in the plural, even if your mailing is going out to thousands of individuals. Just write the same way you'd talk to a friend explaining the advantages and benefits of the product or service you're offering. Your message must get through to your prospects one at a time. The are individuals who read your offer, think about it, and react to it. They react to your message once they connect with you and feel an appropriate emotion based upon the content of your messages. So the real key ... success is connecting with your prospects one-to-one. If you look at your own buying behavior you will realize that you buy from people that you connect with, people you trust. You feel good when you buy product that you could have purchased from hundreds of different individuals from someone you have gotten to know. Most individuals make their buying decisions the same way, except the rare exceptions who just shop for the cheapest price! Start your killer copy with an emotion-packed opening statement that will get the attention of your prospects. The Headline The headline should be a benefit, a powerful promise. You my ask a provocative question. It should also solve a problem. Start your letter with a compelling, benefit-driven headline. Prospects will decide to continue reading by the headline. If your headline fails to capture their attention and keep them engaged, your letter will quickly end up in the trash ...

... fact, mistakes, you can easily avoid them. It isn't like they are complicated concepts. It just takes someone to bring them to your attention so you can guard against them. Pull up your site in a browser and follow along. See if you've made any of these mistakes on your site. #1- Writing Without Knowing Your Target Audience This is, without a doubt, the biggest mistake of copywriting and the #1 killer of conversions. Why? I'll answer with a question. When you write a letter (or email), do you just start writing and decide afterwards who you're going to send the letter to? Of course not! So why, then, do so many people just jump in and start writing website copy without having a clue about who they are writing to? It makes no sense to me. How can people possibly communicate with ... Web Copywriting¦ Common Mistakes That Can Kill Your Web Copy Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How do I know? One or more of the following five mistakes was made and that killed the copy? dead. Once you understand why these mistakes are, in fact, mistakes, you can easily avoid them. It isn't like they are complicated concepts. It just takes someone to bring them to your attention so you can guard against them. Pull up your site in a browser and follow along. See if you've made any of these mistakes on your site. #1- Writing Without Knowing Your Target Audience This is, without a doubt, the biggest mistake of copywriting and the #1 killer of conversions. ... ? I'll answer with a question. When you write a letter (or email), do you just start writing and decide afterwards who you're going to send the letter to? Of course not! So why, then, do so many people just jump in and start writing website copy without having a clue about who they are writing to? It makes no sense to me. How can people possibly communicate with their site visitors if they have no idea who they are, what they are looking for, their preferred communication style, what problems they face, how they hope to use the product/service to solve those problems and countless other information? Truth is, you can't. Take knowing your target customers to the extreme. Find out everything you can about them. Then combine all that info to create an imaginary person (or imaginary people) who fit the profile ...